Certainly, you know your own business or organization better than anyone else.

But when it comes to getting that information across to an audience you may need some expert help.

How you look, the words you choose, your demeanor – all of these elements come into play when you are dealing with reporters.

Also, can you explain your position in 10 seconds? It may seem impossible, but the average evening news sound bite lasts between seven and 12 seconds.

For some executives and spokespeople, this can be a challenge.

Ron Whittington & Associates provides fun, insightful and educational training that will help you conduct a successful media interview in nearly any situation.

We learn your business, develop interview questions relevant to your industry and situation and can even go into the studio to prepare you for a live-interview experience.

We provide training sessions for individuals and groups, customizing the training dependent on level of media experience. Training can be provided on site or off-site, and individualized on-camera training can be provided on request.

With media training, you will gain the confidence you need to improve your interviewing skills – which will translate into a successful experience with the media.

Media Training Topics

• Overview on how the media works
• Interview preparation
• Different techniques for print, radio, and television media
• Message development
• Meeting your needs and the reporter’s needs
• Interview control through scheduling, bridging and avoiding common errors
• Techniques to help you relax during an interview